The Y Generation, more than ever, questions its future. On one hand, they are concerned about the challenges and dangers facing the world, while on the other, they expect business life—especially multinational companies—to take a more active role in addressing global and societal issues.

To better understand this generation, which makes up 35% of Turkey's population, KAGIDER and Deloitte organized an event titled "Who Is the Y Generation?"

Deloitte Turkey’s Talent Leader Özlem Gören, Founding President of Human Resources at ManAsset Staffing Solutions Derya Türkkorkmaz, and Manager of Marketing Communications and Corporate Brand Management at MLS Holding Melis Özdemir attended the event as panelists. The panel was moderated by Servisimin Cömert Birced, Board Member of KAGIDER. During the discussion, the panelists explored questions such as: Who is the generation Y? How can businesses effectively work with and motivate this generation? The panel also delved into the expectations of the generation Y from business life, and vice versa, examining how both the generation Y and businesses can collaborate effectively.