The Permission Marketing and E-Commerce Presentation was held at KAGIDER on October 26th. Emre Berk, a Lawyer and Legal Advisor for Direct Marketing Association was the speaker at the event.
Changes experienced in the last ten years in Marketing, have made countries commission marketing related laws. The following topics were discussed in terms of E-Commerce and Permission Marketing
-The Concept of Personal Data and Permits
-The legal concept of Permission Marketing and E-Trade
-Regulation changes concerning Turkey and the EU
-Opt-in or opt-out? Or both?
-Data Security, Storage and Access
-E-Trade contracts in electronic form must be considered